The history of coffee in Kona, Hawaiʻi, is a fascinating tale of agricultural development, cultural exchange, and economic significance.

Mountain Thunder is proud to carry on the tradition of Kona Coffee farming in Hawaii.

Here’s an overview of how coffee became a hallmark of Kona’s identity:

1. Introduction of Coffee to Hawaiʻi (1828–1829)

  • Origin of Coffee in Hawaiʻi: Coffee was first introduced to Hawaiʻi in 1817 by Don Francisco de Paula y Marín, a Spanish advisor to King Kamehameha I. However, these early plants did not thrive.
  • Samuel Ruggles: In 1828 or 1829, a missionary named Samuel Ruggles brought coffee plants from Oʻahu to the Kona district. These plants, likely of the Typica variety from Brazil, adapted well to Kona’s volcanic soil and favorable climate.

2. Early Cultivation in Kona (1830s–1850s)

  • Ideal Conditions: Kona’s elevation, consistent rainfall, and sunny mornings proved ideal for coffee cultivation. Farmers began planting coffee in the region, focusing on small family-run farms. The Kona side allows for higher elevation growing conditions on the slopes of Mauna Loa and Hualalai volcanoes.
  • Challenges: Early coffee growers faced competition from other crops like sugarcane, labor shortages, and pests.

3. Japanese Immigrant Contributions (Late 19th–Early 20th Century)

  • Labor Shift: The decline of sugar plantations led to a rise in coffee cultivation. Many Japanese immigrants, who had originally come to work on sugar plantations, transitioned to coffee farming in Kona. Many Kona coffee farms trace their roots to these early Japanese immigrants.
  • Small Family Farms: By the early 20th century, Japanese immigrant families established the small, independent coffee farms that became characteristic of Kona coffee production. Many small farms, often about 5 acres, were manageable by a single family without outside labor.

4. Rise of the Kona Coffee Brand (1920s–1930s)

  • Economic Depression: The Great Depression of the 1930s hurt Hawaiʻi’s economy, but Kona coffee survived due to its high quality and niche market appeal.
  • Recognition of Quality: Coffee grown in Kona began to gain a reputation for its unique flavor profile, characterized by a smooth, mild taste with subtle hints of nuttiness and chocolate.

5. Post-War Decline and Revival (1940s–1970s)

  • Decline: After World War II, competition from large-scale coffee production in countries like Brazil and Colombia, along with rising labor costs, led to a decrease in Kona coffee farming.
  • Revival: In the 1970s, a resurgence of interest in gourmet coffee, coupled with tourism in Hawaiʻi, revitalized the Kona coffee industry. Local farmers and marketers began branding Kona coffee as a premium gourmet product.

6. Modern Era (1980s–Present)

  • Global Recognition: Kona Coffee has become one of the world’s most renowned specialty coffees, prized for its quality and limited production.
  • Challenges: The industry faces challenges such as coffee leaf rust, the coffee berry borer pest, and counterfeit Kona coffee sold on the global market. Recent efforts backed by scientific testing have greatly decreased “imposter” Kona Coffee labeling.

7. Kona Coffee Today

  • Small Farms: The Kona coffee industry remains dominated by small, family-operated farms, often spanning only a few acres. Many coffee farmers live on leasehold farms, which means they have long-term leases with Kamehameha Schools /  Bishop Estates as long as they use the land for agricultural purposes.
  • Cultural and Economic Importance: Kona coffee is a symbol of Hawaiian agriculture and culture, and it is celebrated annually at the Kona Coffee Cultural Festival.
  • Protected Status: Efforts to protect the Kona coffee brand have led to strict labeling laws to ensure that only coffee grown in the Kona district can be labeled as "Kona Coffee." At Mountain Thunder we sell only 100% Kona Coffee.

Kona coffee’s journey reflects the resilience and dedication of its growers, as well as the unique environmental conditions that make it one of the most sought-after coffees in the world.

Brian Asbjornson